General characteristics

The presentation of the red sticks IQOS HEETS Dubai took place on May 13, 2019. From that moment on, they went on sale online and in the brand’s stores. The name depends on the place of sale – Red Label or Sienna Label. In essence, they are one and the same product, but for different markets.

Taste qualities

The taste of Heets Red Label can be learned from IQOS users. So, many people compare it to red Marlboro cigarettes. On the scale of the brand itself, these sticks have the following qualities:

• aroma – 3 out of 5 points;
• taste – 4 points out of 5;
• saturation – 4 out of 5.

The peculiarity of the taste lies in the high concentration of tobacco. But due to the balance of the constituent elements, it is not sharp, but on the contrary – smooth. The main note is complemented by a woody scent and a light trail of tea aroma. Despite the fact that the tobacco in the IQOS system does not burn, these sticks differ from the rest in the line.

Sienna Label is based on the aroma of a roasted tobacco blend. This ensures astringency and richness, while subtle tea notes add zest and freshness to the heavy sticks.

For tobacco lovers, this is the best option. The Red Label contains a high concentration of nicotine, although specific metrics are not available.

IQOS does not provide information on the nicotine content of the sticks. It only gives approximate information about the strength of the product.

Packaging appearance

Sticks for IQOS are made in red and white colors. The front side has a light background. The name of the line is placed on it in red letters – Heets and below the taste itself – Sienna (Red) Label. The side is also painted red. There is also an embossing of the name in the center. On the sticks themselves in the filter area, there are three bands. They are marked in red and this is also in line with the general concept. Each pack contains 20 sticks.

There are about 14 puffs per stick.